7 Reasons Why Every eCommerce Site Needs a Blog, Even Yours [Marketing Tips and Tricks]

 7 Reasons Why each eCommerce website wants a journal, Even Yours

Someone needs to tell you. even though your social game is robust and your website’s sales funnel is functioning well, your eCommerce store extremely will would like a journal. 

Why will we say this, after we recognize you have already got most to try to to as an internet business owner? as a result of blogging—good content on a daily schedule—can assist you grow your business in a minimum of seven alternative ways. 

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1. journal posts will improve your store’s SEO

The past few years have seen a lot of businesses going into eCommerce. scores of native brick-and-mortar stores, retail chains, and even makers that want to sell solely to different businesses have all other eCommerce to achieve customers' stuck reception and compose for lost in-person sales.

That means their square measure loads a lot of eCommerce stores to vie against for visibility in search results. which means that you wish to rev up your SEO engine. 

Regular posts produce new website content that may improve your search result rank. therefore will posts that embody the sorts of keywords your customers rummage around for, whether or not that’s “Bluetooth exercising earbuds,” “organic gnawer food” or one thing else.

2. How-to posts will draw new and returning customers to your store

Whatever you sell, {chances square measure|likelihood is that|likelihood is|chances are high that} there are customers out there trying to find tips about the way to use it. this can be true for everything from skin care products to equipment to home improvement providers. So, provide those customers what they’re trying to find, and create your how-to and tutorial posts therefore helpful so that individuals can market them and keep coming to be told a lot. 

For example, Lowe’s offers an in-depth library of how-to content, every of that embody product links, directions and a lot of. this can be the type of content somebody would possibly save and refer back to as they complete every step in their home-eco-makeover project.

You can in all probability do one thing similar for the merchandise your store sells. 

3. a decent diary will facilitate grow your eCommerce site’s email list

You probably already understand that your email list is the foundation for effective selling. If your diary offers content that your customers like and may use, it will assist you to grow your email list thus you'll be able to get your exclusive offers, promotions, and product news ahead of a lot of customers, faster. 

You don’t get to use a pop-up box to induce individuals to subscribe, either. Beauty's whole suburb takes a less hard-sell approach with a straightforward, joined decision to hitch its email list at the top of its diary posts, simply higher than its social links. 

email signup on product diary

4. way posts will facilitate your e-commerce diary to become a hub for loyal customers

Building a community around your whole could be a next-level selling move, and it typically starts with a diary. Notice that outdoor-gear retail merchant REI doesn’t highlight its merchandise in these recent posts. 

lifestyle content on e-commerce diary

Instead, these diary posts cowl topics that their client base cares about, like conservation and wild destinations.

To create a diary that helps associate your whole along with your customers’ way, you would like a decent understanding of your client personas. And you would possibly need to start out tiny, with one class on your store’s diary dedicated to way content. If it will well, you'll be able to step by step add a lot. 

5. Your store’s diary could be an excellent spot to share shopping guides for a lot of sales growth

Even if your customers aren’t into one explicit way or set of causes, all of them need to induce the proper merchandise—no matter what those products square measure. That’s why shopping for guides square measure such in style content on eCommerce blogs. 

You can produce “evergreen” content that pulls readers year-round, like Lush’s diary guides to choosing hair care merchandise. 

buyers guide eCommerce diary

You can conjointly prove holiday- and event-specific buyer’s guides for nearly every occasion, together with the pageant of Lights, as Chewy shows with its buyers’ guide to Feast of the Dedication dog gifts. 

holiday gift guide eCommerce diary

Don’t sell screechy gelt? No problem—you virtually definitely sell things that folks need to convey as gifts or things, and something you'll be able to provide as a present makes a decent subject for a buyers’ guide diary post. 

6. you'll be able to use a number of your eCommerce diary posts for social content to drive a lot of website traffic

Your diary posts can get a lot of visits if they embody nice, original pictures. and people's pictures will facilitate your posts to get shared a lot on social media, thus you'll be able to notice new customers and drive new guests to your store’s diary. 

Here’s an associate degree example that actually has it all: half gift-guide, halfway post, this Etsy holiday-themed product roundup post with Nicole Richie has influencer believability and plenty of well-styled product photos excellent for sharing on social media. 

holiday-themed roundup post on eCommerce diary

Even while not associate degree influencer-sized selling budget, you'll be able to use your phone and a few skilled tips about taking product photos to show out diary pictures your readers can need to share. 

7. Your eCommerce diary will assist you to notice your next workers

If your store is growing, you will be wanting to rent new workers. Posting job listings on your diary is a method to let your customers understand, however, what’s even more practical is making a diary class that shows guests what your company is like, WHO works there and why they love it. PetSmart will do this with a whole diary centered on their worker expertise, with worker profiles and options on community service comes their store's host and sponsor. 

eCommerce diary with worker spotlights

Yes, Your eCommerce website wants a diary

So, that’s why we expect your eCommerce store wants a blog: higher search visibility, a lot of website guests, an even bigger email list, a lot of client loyalty, more sales, an even bigger social audience, and some way to draw in job candidates WHO square measure an excellent fit your business.